Eric Levin,
copywriter || author
Words That Win You Customers!
Many small businesses lose potential customers due to weak copywriting. I'm helping these businesses grow with my affordable writing service. Does your business get ignored by those not giving you a chance? I'll help you implement a lead magnet, strong sales funnel, and compelling copy to flourish.
With weak copywriting...
Your marketing message won't reach your dream customers and your business won't grow.
But with my strong copy...
You'll get great marketing material at your fingertips without having to write, yourself. AND you'll increase traffic to your store with new, clear advertising.
| Website | Other | |
|---|---|---|
| Landing Pages | Direct Mail | Video Scripts |
| Bio Pages | Fliers | Radio Ads |
| Lead Generating PDFs | Magazine Ads | Social Media Copywriting |
| Online Ads | News Ads | Branding & Voice |
| Email Campaigns | AI Content Editing | Copy Editing & Proofreading |
| Product Descriptions | Product Descriptions | Slogans & Taglines |
Why Me?
I have over ten years of writing expertise. And I've sold three dozen short stories to a fiction app where they total over 20 MILLION READS--I know a thing or two about hooking readers!You need your business to grab customer attention -- the app that I sold stories to tracked reader engagement and I was told that my stories had an "outlier reader completion rate." In other words, more of MY readers kept reading to the very end! I'll bring my outlier writing talent to your business!Furthermore, do you need a radio spot or TV ad? I've written radio dramas for two audio companies and I even went to film school for screenwriting -- one short film that I wrote now has over 240,000 views on TikTok with over 20,000 likes. Let me be your Copywriter In Shining Armor!Just follow three easy steps:
1.
Email me for a
FREE consultation
and to get a quote.
2.
Receive your new copy
(with up to two
in-depth revisions)!
3.
Grow your business!
*For a limited time only, I'm offering one day completely free as I build my portfolio.
Let this exacting copywriter slay your low-converting copy so your business grows hog wild like it should be.
But don't just take MY word for it...
Testimonials:
“I was intimidated by the writing aspect as part of the process, but working with Eric really made it easier, he was able to punch up my original thoughts wonderfully, incredibly quickly and effectively. And [he'd] provide a couple different styles, and [was] very easy to work with to find the best version that represented me/my products. Everyone can write, but Eric loves to write, and you know when someone really enjoys doing something the quality is always better.”
- Max O., Grau Wood-Turning Owner
"My name is Esha Gupta, and I’m Head of Content at Hooked, a mobile media company that reaches 100 million viewers worldwide with our written, audio and video stories.Eric and I first met over the phone in 2015 when I invited him to submit original stories to us. He was one of the first ten writers ever to be personally invited to contribute to the Hooked platform (we now work with several hundred writers), and he has been a delight to work with over the past six years....the way a person writes is a reflection of the way their mind moves, and it is clear from Eric’s writing that he is a clear and creative thinker....Eric has contributed dozens of top-performing stories to Hooked and reached millions of readers in the process. He is disciplined and has a strong work ethic. He always takes feedback in stride. And, he never misses a deadline.Eric is intelligent, creative and passionate. In a word, he is a joy to collaborate with..."
- Esha Gupta, Head of Content at Hooked
Portfolio
Grau Wood-Turning - Sales Funnel (TBD)
Prospects: Woodworking fans who desire luxury. A second niche is smokers who feel cheap using colorful Bics in fancy settings. Enter Grau's wooden lighters.Client: a Maryland wood-worker selling handmade crafts on Etsy who wants a website. I conceived his brand strategy and a full sales funnel. His online implementation TBD. I gave him a luxurious, primal white-text-on-black layout. Sorry, Mr. Ogilvy. In copy, I framed him as David vs. Goliath with luxury wood, fighting big industry.The Funnel: 1) a Facebook Ad; 2) a Squeeze Page for a lead magnet; 3) a Bio Page; 4) a Sales Page playing up these lighters' elegance over Bics; 5) a Sales Page for a rustic candle holder; 6) a tagline; 7-8) an abandoned cart email sequence; 9) a Facebook retargeted ad; 10) an autoresponder email after a customer's purchase; 11-12) two indoctrination emails; 13) an upsell email for a new product; 14) a holiday Re-Engagement email.
"Take That, Mr. Devil" - Audio Show (2023)
Prospects: American general audiences who are fans of serialized suspense stories.Client: Headfone is an Indian audio company that specializes in serialized romance, thriller, and horror stories. They're expanding to the US and need stories with a finger on the pulse of American interests and culture.The Show: I wrote a 5-episode comedic-suspense series called "Take That, Mr. Devil." This show is about a whip-smart attorney, Bridget, who's fresh out of law school when she learns that her fiance made a deal with the Devil years back to pay off her student loans and win a fortune. To save her fiance's soul, she agrees to become the Devil's general counsel. This show is designed to tap into Western audiences' fascination with Hell and the afterlife. In addition to writing it, I also wrote the copy, itself, such as the show's trailer and summary blurb. I'll promote it on TikTok too, where I give regular writing tips. The release date is TBD, but an app link is below. Feel free to buy when it's out - I'm paid by subscribers.
[SPEC] Paul Mitchell -
Sales Funnel (2023)
Prospects: People curious about proper shampoo technique. Also, those concerned by oily hair.Client: John Paul Mitchell Systems. I used a DIC framework for the above FB ad, line-for-line. I'm really proud of that one lol.The Funnel: 1) a Facebook Ad; 2) a Squeeze Page for a Lead Generating PDF ("5 Steps To Tell If You're Shampooing Correctly"); 3) a welcome email gifting the PDF to the lead; 4) the gifted Lead Magnet; 5) a Sales Email sent later on for Special Shampoo, stressing its treatment of oily hair.
[SPEC] Laphroiag Scotch - Sales Funnel (2023)
Prospects: Whiskey aficionados who feel a calling from the rich Scottish history of Laphroaig's distillery and its reputation.Client: Laphroaig scotch, known for its polarizing peat that reminds drinkers of the sea. I chose the colors I did to reflect the green Laphroaig bottle and help readers picture the Scottish sea since the Isle of Islay is a USP.The Funnel: 1) a Home Page; 2) a Sales Page for the flagship 10-year; 3) a welcome email to a new customer; 4) a "drip" or nurture email; 5) a Sales Email upselling to double cask; 6) a 45-second video commercial in screenplay format; 7) a new slogan.
[SPEC] Starbucks AND Dunkin' - Contrasted (2023)
Prospects: Loyalty Members.Client: Starbucks AND Dunkin'. This was an experiment for me to contrast both brands' treatments of a Peaberry coffee launch. I made Starbucks refined and Dunkin' more playful and cost-conscious.Contents: 1) a Starbucks Poster; 2) a Dunkin' Poster; 3) a Starbucks Poster #2; 4) a Dunkin' Poster #2; 5) a Starbucks Sales Email; 6) a Dunkin' Sales Email.
[SPEC] Hair Salon - Sales Funnel (2023)
Prospects: Women who desire hairdressers who actualize the women's beauty by understanding their requests better than the last.Client: A pricey hair salon. I justify the higher cost by making other salons "riskier" in the FB ad. My copy takes the angle that this salon's head hairdresser listens to clients more than others, making her uniquely error-free.The Funnel: 1) a Facebook ad; 2) a landing page; 3) a Bio page; 4) a Sales Email for discounted color.
Opearlo - Fiction Audio Story (2019)
Client: Opearlo was a voice design agency based in the UK that made Amazon Alexa apps. They sold to Matchbox.io several years back.Project: I was hired to write a ten minute, five chapter series for young professionals to entice them to subscribe to the full story after listening to individual parts.Story: I chose a suspenseful story (with humor) about an Australian alien landing with a husband and wife encountering an eight-legged alien spider on their farm. I ended each chapter with a cliffhanger to mobilize users to buy. To hear the finished audio, just click below.
My Fiction Made Over $20K In One Year and Got Over 20,000,000 Reads
(2019-2020)
Client: HOOKED, a mobile app for iOS and Android that was popular among Gen-Z women. They had a Snapchat Discover channel that would receive 1,000,000 views per story debut. I sold almost two dozen rom-com and horror stories to this company and my stories achieved an outlier reader completion rate based on their metrics. They've totaled over 20 million reads. I became a top writer on the app and was even invited to surpass their maximum-length for a story. Two of my stories were so popular, they were adapted into short films. I eventually sold HOOKED a romance pitch for a full-length feature film and they hired me to expand it to a treatment. They closed to submissions in 2020.Relevance: Writing these stories was like writing copy because my readers could grow bored easily, so I needed to make each line disrupt, intrigue, and click -- literally -- because readers would tap their phone to read the next story line. Like copy, I was grabbing attention, writing to a specific market, using a brand voice, and offering value to motivate clicks.Samples: While my HOOKED stories are behind a paywall, you can download the app by clicking on the below lock icon. I also have a library of FREE short fiction (humor, rom-com, and suspense) that wasn't sold to the app, so you can read them at the up arrow.
[SPEC] Medical Blog (2023)
Project: A medical blog on microneedling that serves to drive traffic to Essential Med Clinic & Aesthetics and establish them as an authority on microneedling.
[SPEC] B2B Cold Email (2023)
Project: The client, a bottling plant manager, needs a B2B cold email to a stout brewery owner whose craft beer is blowing up and motivating an expansion. The purpose is to pitch the prospect on forming a working relationship.
Social Media (2023)
Experience: I posted two TikTok videos a day for some time to build my online social media presence as an author with insights. One woman commented on the above post: "This was the kind of material I wanted from my English major" along with a laughing-crying emoji. In building my brand, I'm using TikTok's tools and trying hooks to grow an audience on their platform. In addition to using TikTok, I'm familiar with Facebook, LinkedIn, and Twitter/X.
How Can I Help?
About Eric
Here's more about the man on the other side of this screen:Wayside Elementary School
In 3rd grade, I fell in love with R.L. Stine's Goosebumps books and my life never looked back. I'd leave the library with a handful of 3-5 Goosebumps. I eventually began writing my own Goosebumps-style stories when I wasn't participating in my synagogue's annual Read-a-thon that I regularly won.My elementary school love of Goosebumps culminated in me writing my own Choose-Your-Own-Scare story about vampires. I hand-wrote it, page-by-page, in 5th grade. It was a source of immense pride and accomplishment.
Winston Churchill High School
My passion moved to film and I hungrily learned screenwriting, reading books by gurus like Syd Field and Robert McKee. One day, years later, I'd publish my own posts to Medium with titles like "Shape Your Fiction Writing" that offered writing tips I'd learned on my journey. But in high school, I was still a novice learning to write professional-quality stories for the first time.
I started my 1st screenplay during freshman year, inspired by Evil Dead 2, Suspiria, and The Shining, but I was scared to go out and film something.In 2009, that changed when I took a summer filmmaking course at American University and my short script was one of two chosen out of the entire class's to be produced. I got to direct it. It was my first produced film, "Tooth n' Nail."It was about a shy boy on a first date who notices he forgot to clip his fingernails, so he leaves the restaurant to find nail clippers so his date won't notice. Absurd mayhem causes him to almost lose his kidney as his date waits.This was nominated for a high school comedy festival in L.A. and AU showed it to future film classes to show off what their program could produce.
NYU Film School
I was accepted into NYU's prestigious Tisch School of the Arts. My classmates often wrote dramas and arthouse stories as I wrote silly stories, like an Opera-singing mouse keeping a woman up so she buys a cat. Or Abraham Lincoln's ghost calling a teen to dig up a remnant from the Civil War to burn it.
I was in NYU's last sight-and-sound class to shoot our movies on 16mm film and edit them on Steenbecks. These were big machines that we'd play our film through while marking frames with chalk to note where to use a special cutter. We'd then tape different fragments together to edit them. When done, our shorts would be screened in class on a projector.I took sound design, editing, acting, and writing classes. I impressed my sophomore-year Dramatic Writing professor with my pitch for "Schnauzer vs. Sasquatch." This was an adventure about a pet mini-schnauzer who rescues his owner from a Sasquatch's mountain lair. Classmates gave me their emails so they could read it when finished.I also impressed my Advanced Feature writing professor with my pitch for "Death By Chocolate." He was an Academy-Award nominee who told me that I had one of the best pitches in class. My story was a murder mystery set in the Florida Keys when a Mayan Mummy seems to break out of a museum display and murder a chocolatier because of an ancient cacao curse.That same year, I entertained my Intermediate Narrative class with "Mephisto Junior," a horror-comedy about a child who seems possessed by a demon, so his mother arranges an exorcism. When Mephistopheles arrives during it, we learn that he and the boy's mom are in love and she arranged this exorcism to bring the philandering Devil back into his son's life, not to cleanse her son. It was a deliciously comedic twist that the class didn't see coming.
Upon Graduation
After graduating, I became a top author for the HOOKED mobile app and sold a couple dozen stories to them. My two favorites were "Cuddle Trouble," about a woman whose crush fell asleep on her arm and she wants to move it without waking him, and "Nervous Nancy," about a woman overthinking before a blind date while believing she was stood up.
I grew very efficient at writing these stories for my teen audience. I even hammered out a cute rom-com called "Jury Cutie," about a woman who falls in love with a fellow juror, while I was on vacation with my girlfriend-at-the-time in Beijing and she'd left me in a cafe for a few hours so she could do a last-minute job interview. I only took about 3 to 4 hours to write "Jury Cutie" and I submitted it just before we did tourist things. It sold the next week.
2019 often felt like I was Mr. Masterful Author. I was able to read comments left on my Hooked stories, including those left in foreign languages since my stories were published around the globe in Italy, Japan, France, and beyond.
This peaked when Hooked's Head of Content, Esha, hired me to adapt "Truth or Dare" into a short film. My original fiction story had grown so popular that one reader posted the entire text to YouTube. It sits at 24k views. I had a blast co-writing that script and love how director Gabriel Younes filmed it.
"Truth or Dare" premiered on Hooked's newer Hooked TV app. That app was very popular when it was released and ranked high in Apple's app store.
Based on Hooked's reputation, I was approached by a UK voice design company (Opearlo) and their founder asked me to write a five-part audio story for them. They even had me write an interactive version, with different endings and story paths the listener could take. That was a fun challenge. Below is my linear 10-min sci-fi comedy for them, ALIEN LANDING (2019).
A commercial director, Isaac Williams, turned my audio into his own thrilling short film (Alien Hunters) that he sent to film festivals in 2021. It was short-listed for the British Comedy Guide Production Awards.
The year I sold most of my fiction to Hooked was also the year that I wrote my most ambitious feature screenplay. It was a drama called The Flavorists and followed life at a flavor house as an intern loses her sense of smell and hides it at work because she yearns to be a great flavor chemist. I researched flavor chemistry and flavor history for this project, interviewing a Brooklyn-based flavor historian and the New Jersey host of a flavor chemistry podcast who worked as a chemist. I submitted this script to the Sundance Film Festival's prestigious 2019 Development Lab and advanced to the selective 2nd round.
Present Day
Bringing us up to today, I currently just wrote an original five-part audio story about the Devil and his attorney for the audio company Headfone. I also crafted the story's copy, writing a trailer, plot summary, and a pitch for the poster art. In addition, I've begun using TikTok, posting writing tips that I've picked up. You can find me at @ericlevinwrites.As you can see, writing is a source of joy for me. And it's not just fiction.When I learned that great copywriters were great problem-solvers, marketers, and psychologists, rolled up in one, copywriting quickly became a passion.Making each line hold the target prospect's attention, offer value, and mobilize them while using a brand voice was a lot like fiction.I've read works by Seth Godin, Joseph Sugarman, David Ogilvy, Donald Miller, Bob Bly, and others. I've studied marketing, cold emails, copywriting, business, and sales. I'm devouring YouTube videos from Alex Cattoni, Kyle Milligan, Copy That!, Adam Erhart, and videos on branding.
If you scan my portfolio, you'll see that I've written copy for a local business owner who sells handmade wooden products (lighters, candle holders). I've also written specs in the beauty market (hair salon, shampoo), the food and beverage market (coffee), and the alcoholic beverage market (scotch).For this writer, it was both work and pleasure.And when your writer loves the craft, the work is better.I've found that copywriting is like fiction writing's friendly next-door neighbor and I'm throwing a house party.Brooklyn Law School
Before I found copywriting, I was unsure of my path and applied to law school. I wound up going to BLS with a generous half-tuition scholarship. They were excited to have a writer joining them - they even mentioned my readership numbers during our convocation when speakers talked about the diverse and accomplished backgrounds we were bringing to our class of 2025.
As you might expect, you can take the boy out of the writing, but you can't take the writing out of the boy. I was at my girlfriend's Upper West Side apartment and noticed that her bathroom door didn't have a lock. Since I was in the middle of torts, I was inspired to question the legal implications and that led me to a 330-page upmarket fiction novel about trauma, mental illness, and predation, while I was concurrently a 1L outlining for Fall exams. Even with a newly-written dark and sad novel about heavy themes under my belt, I still managed a B-average!
My former Hooked editor used to be an editor at Hachette Book Group and Penguin Random House. I pitched her my new novel and she called it "the world's most gossipy and intriguing law story known to mankind." I'd used what I'd learned about torts, civ pro, and property to write it. I queried agents in between classes. It's now on ice as I build my copywriting business.While I loved summer torts and my fall professors were friendly and wise, I didn't feel at home in law school amid fellow students who were former paralegals or had lawyer parents who they'd interned with. I took a leave of absence after I'd been there for 19 credits and a little over one semester.One of my film school friends works as a senior producer at an ad agency and he recommended copywriting to me. I'm glad he did. When I tried it, a jet engine switched on. I'd found a perfect calling for my talents while not writing fiction.Whether you're hiring a copywriter or need an author, let's do great things!
Eric Levin
Fun, FREE Short Stories
In addition to selling stories to Hooked, I published short fiction to Medium through "Slackjaw" and "P.S. I Love You," and on tumblr at Eric's Stories. I even self-published an anthology of rom-coms to Amazon ("Tutor Me and other stories"). You'll find links to FREE versions of each of them below. Every piece of fiction I've written that wasn't sold to Hooked is either available for free or indexed. Enjoy!
Maggie is sunburnt and misses Oscar's volleyball final that could've been a date.
Eleanor rescues her crush's lost kitten and it leads to a date.
Sally doesn't want Tucker cutting down the old tree dividing their lawns.
One of my most popular Medium stories. Audrey loves her brother's bff, Bryce.
Aishini rear-ended her crush's car. Oops.
Matilda is in love with her best friend, Leo, but he's with a new girl each week.
Golfing lessons with a dash of romance.
Sarah's first kiss.
Fiona's sick in bed and her crush shows up with that day's classwork.
Gabby and Matt keep getting each other's mail by mistake. It turns to romance.
One of my most popular stories on Medium. The jock teaches a nerd Mandarin.
Amy agrees to ride a monster roller coaster to impress her crush, Greg. Oh boy.
An angel falls in love with a demon. What's happening?
Jaiden makes up a story about how she and Dominick met. Was it too much?
Is this dinner supposed to be a study session or a date?
Lindsay lost her stuffed bunny at a group sleepover at her crush's house.
A rivalry turned romance in the most unexpected of ways.
Brigitte and a man switched bags at the airport. Destiny brought them together.
Chloe faces her crush in clown make-up on the night of her performance.
Goody two-shoes, Daisy, falls in love with a rebel who's always in detention.
Karen has a crush on a professional foodie when she's secretly a fast food gal.
Betty may hate soccer, but she's fallen in love with the lead player, Ian.
Bridget's best kiss is from a game of spin-the-bottle, blindfolded. Who was it?
Mallory's abducted by a lake monster and teams up with a captive to escape.
Lily is on her high school's yearbook team and discovers a nefarious plot.
Dani misused her magic stone in anger and now she'll pay the price.
A mountain-climbing trip meets betrayal as Leah's life hangs in the balance.
A practical joke goes awry when a bear is on the loose.
Out of gas in the middle of the sea and sharks are circling in.
He's paying Doug to watch his rock collection while he's gone. Did one just move?
Molly is lost in a haunted forest.
Take That, Mr. Devil (audio show, 2023)
A woman, fresh out of law school, learns that her fiancé made a deal with the Devil several years back to pay off her law school loans and help them live a life of luxury. Now, the Devil has come to collect his soul. The woman impresses the Devil by reviewing their soul contract and becomes his attorney to spare her partner.
The true story about how I once got my hand stuck in a museum's meteor.
A fictional historical recounting of a hotel for Pandas.
Talking grass fear an oncoming lawnmower.
Larry has two left feet and can't woo a mate. Until he meets her.
Dracula has a cavity and Van Helsing wants to finally catch him during his filling.
A projector lamp yearns to light his cinema's wide-screen but he's a small bulb.
A parody of sales copy promoting an evil pet rock collection to the reader.
A silly life-coaching advice column to eggs who wish they were more than eggs.
A silly life coach advice column giving dating advice to grim reapers.
A silly award speech from Dr. Decay, one of the little-known Cavity Cavemen.
A silly speech from General Gnat, explaining it's time to knock into people.
A cute story about a sidekick who's fallen in love with her hero.
Alien Landing (audio story, 2019)
An eight-legged alien spider lands on an Australian farm, scaring the couple who live there. But the twist is that this friendly alien simply had a failure aboard her ship. Now, the couple must protect her from their Alien-hunting neighbor.
A shy boy left his date to fix his appearance, but he may never make it back to her. This was my first ever short film, made while I was still in high school! Comedy.
Abe Lincoln's ghost interrupts Mallory from her Civil War essay to send her on a mission. This creepy horror-comedy was my NYU Frame & Sequence final project.
An opera-singing mouse keeps Mallory up at night, so Mallory buys a cat. Unfortunately, the cat is an aspiring singer and we end with a mouse-and-cat duet. This was my Sound Image final project that I later adapted into a 16mm short film.
The Legend of the Lobster Battalion (2012)
A little girl frees the lobster her mother was going to cook by releasing it into the ocean. Now, the fabled lobster battalion rises to protect the girl from her bullies. This horror-comedy screenplay was my final project for Storytelling Strategies.
Tough Guy (2012)
A man who's tired of being bullied buys a silly octopus fake tattoo to feel tough. He's instantly mistaken as a member of the tough Octopi gang. Hilarity ensues as the Octopi are in a gang war and the man's now stuck in the middle. It ends with the man proving his tattoo is a fake to be released by the angry gang.
Schnauzer vs. Sasquatch (2013)
A comedy-adventure about a mini-schnazuer who always dreamt of being a hunting dog like his neighbor's dogs finally getting the chance to prove himself when his owner is abducted by a Sasquatch and taken to its mountain lair.
Death by Chocolate (2013)
A Mayan mummy seems to break out of its museum display one night and murder a chocolatier over an ancient cacao curse. Now, Detective Rodrigo is on the scene.
Mephisto Junior (2013)
A mother arranges an exorcism for her son. The priest doesn't know that this mother is in love with the Devil and just needed an excuse to summon him home.
The Flavorists (2018)
A drama about a flavor chemist and his apprentice. This advanced to the Sundance Institute's 2nd round, where it was considered for a Science-In-Film grant.
Attack of the Chocolate (2018)
Cursed chocolate monsters infiltrate a New Jersey flavor house in a delicious B-movie parody that features a cocksure chemist having a flavor-off with the God of Flavor. Inspired by shows like The Mighty Boosh and Danger Five.
Let's Stay In Bed (2018)
A slice-of-life romantic-drama feature screenplay about Eliza and Sam on a second date. Inspired by movies like My Dinner With Andre and Before Sunrise.
Kathleen Kills The Devil (2019)
An innocent young novitiate is ordered by God to go to Hell on the eve of her final vows so that she can befriend the Devil and assassinate her with holy water.
Unlucky In Love (2020)
A romance novelist is haunted by her grandma's ghost who's determined to use her past life as a relationship counselor to finally find her granddaughter true love.
The Mold (2020)
A food journalism intern goes to a cheese festival in upstate NY with her ex-boyfriend and her hopes of reconnecting with him go awry when a mold monster goes on the loose and starts devouring people at the festival. Horror-Romance.
Dream Date (2020)
This romance feature pitch sold to HOOKED in 2020. Two high schoolers fall in love in their dreams, but fear their love isn't real when they're each awake.
Kathleen Kissed The Devil (2022)
YA Paranormal Romance. Kathleen is a bullied high schooler who falls in love with the Devil when she learns that he's a handsome sweetheart only testing humans to sin as part of his job to please God. She somehow lands the Devil as her first ever boyfriend. Just don't tell Gretchen. She was hoping he'd be hers in time for prom.
"He Said, She Said" (2023)
This is the 93k upmarket fiction novel that I wrote as a 1L in law school. It's about a narcissistic movie star covering up his sexual crime and the innocent woman survivor who wants justice. Similar to Hanya Yanagihara's A Little Life. The story explores sexual trauma, mental illness stigma, sexism, and sexual assault.
I'm Open to Fiction Inquiries, too